How to Boost Last Mile Efficiency During the Holidays

December 18, 2023
Courtney L.

For the logistics industry, the holidays are demanding, and the reliance on efficient last-mile delivery services intensifies. 

With customers expecting timely deliveries and with the added pressure of higher shipping volumes, shorthaul logistics providers face the challenge of optimizing their last-mile operations. 

Here are our key strategies to boost last-mile efficiency during the busy holiday season.

Route Optimization Technology

Urban traffic, especially during the holidays, can be unpredictable. Drivers can invest in advanced route optimization software to streamline delivery routes. These tools consider factors like traffic patterns, weather, delivery windows, and real-time data to create the most efficient routes. By optimizing routes, drivers can save time, reduce fuel consumption, and ensure timely deliveries.

Implement Real-Time Tracking

Real-time tracking systems are a huge plus for increasing the transparency of your supply chain during the holidays. These automated systems keep customers updated with delivery statuses.

Transparent communication regarding delivery times builds trust and allows customers to plan accordingly. It also helps manage customer expectations during the peak holiday period.

Incorporate contactless delivery options to enhance safety and efficiency. Allow customers to provide specific delivery instructions, such as leaving packages in designated areas, to minimize the need for direct interaction.

Be Flexible with Delivery Windows

Offer flexible delivery windows to accommodate varying customer schedules. Allowing customers to choose delivery times that suit them can reduce missed deliveries and improve overall satisfaction. Consider extending delivery hours during the holiday season to manage increased demand.

Problem Solve Creatively with Local Support

Forge partnerships with local businesses and retailers to create pickup points or delivery hubs. Leveraging existing infrastructure can reduce the distance traveled for each delivery, minimizing the time and resources needed to complete the last mile.

Relieve Supply Chain Pressure by Hiring Seasonal Staff

Temporarily expand your workforce by hiring seasonal staff to manage the increased holiday demand. Adequate staffing ensures that deliveries are completed promptly, preventing bottlenecks in the last-mile process.

Leverage Data Analytics

Utilize data analytics to identify trends, forecast demand, and optimize delivery operations. Analyzing historical data can help in planning for peak periods, adjusting staffing levels, and allocating resources effectively.

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